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Cadio Advisors

Aaron Kechley, VP Products, DataXu

Aaron is a technology business strategist and product innovator with experience spanning numerous industries, from consumer finance and security, to e-commerce and advertising technology. He has held leadership roles at EMC / RSA and several venture-backed start-ups, including ChoiceStream and HelloWallet.com. He currently serves as the VP of Products at DataXu, the leading demand-side platform for online advertising. Aaron holds a BA from WIlliams College, and and MBA from MIT Sloan. He lives in Newton, MA with his wife and daughter.

Bill Simmons, Founder/VP Technology, DataXu

Dr. Willard (Bill) Simmons is a Founder and the VP of Technology at DataXu, the first automated, real-time media decision platform for advertisers and their agencies. Dr. Simmons co-invented DataXu’s real-time optimization technology and helped raise $19M in capital to turn the technology ideas into a growing commercial opportunity. He received his Ph.D. from MIT in Aerospace Engineering and also holds engineering degrees from Princeton, University of Colorado, and University of New Hampshire. His professional background includes working on real-time controls for 12 different space missions.

Ori Spigelman, Founder/Head of Business Development, Akiban

Ori is a business development and product strategy professional with experience spanning various technology domains, from medical interfaces, through financial services, to databases. Ori holds a BSc in Mathematics and Computer Science from Tel-Aviv University. After university, he managed a privately held medical devices startup through development and FDA certification. Ori moved to the US to pursue his MBA studies at MIT Sloan, then proceeded to serve as the VP Business Development at Fundtech (FNDT). In 2008 Ori co-founded Akiban, a Boston based database virtualization startup, backed by Northbridge and Foundation Capital, where he serves as Head of Business Development. Ori lives in Newton, MA with his wife, son, and daughter.

Rip Gerber, President and CEO of LOC-AID

Prior to joining LOC-AID, Rip Gerber was General Manager, Executive Vice President and Chief Marketing Officer for Nokia/Intellisync, a provider of platform-independent wireless messaging and mobile software, where he also ran business development, marketing, analyst relations and ecommerce (NASDAQ: SYNC). He is widely recognized for transforming the company's brand and product offering and helped to orchestrate a $510M acquisition by Nokia. In 1999, Mr. Gerber was a lead executive in taking Commtouch public, a messaging infrastructure company (NASDAQ: CTCH) and served as Chief Strategy Officer and Chief Marketing Officer. Prior to that, he founded and led email marketing firm @once (acquired by InfoUSA) and served as a strategy management consultant at Deloitte Consulting. Early in his career he ran card marketing programs for American Express, where he launched the industry's first online card application, and built a polyester factory for Firestone Tire & Rubber as plant engineer. He holds an MBA from Harvard Business School and a B.S. in Chemical Engineering from the University of Virginia. Mr. Gerber also serves on LOC-AID's board of directors.

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